How to Use Link Baiting to Raise Your Search Engine Ranking
High-quality inbound links are one of the surest ways to improve your website's rankings in search engine results. The question many entrepreneurs face, however, is how to get people to link to their content. Sure, it's possible to contact each of the major players in the industry and ask for links, but that is time consuming and not necessarily successful. After all, no one really trusts an email from out of the blue asking them to link to a website.
However, it is possible to inspire other websites to link to your content through a process known as link baiting. In fishing, you use attractive bait to entice big fish to nibble on your line, and in SEO you use attractive content to get big fish in your industry to link to you.
Of course, it is not easy to know what will catch the attention of the big fish. However, here are some tips for creating effective link bait:
* Say Something Original. If you are spouting the same message as everyone else, there is no driving need to link to your site.
* Evoke Discussion. It doesn't really matter if someone agrees or disagrees with what you are saying, as long as you evoke their passion with your writing. Of course, you don't want to come off sounding ignorant or just plain wrong, but if you say something that gets people arguing the pros and cons, you're going to get a lot of links back to your writing.
* Be Passionate. No one argues about dry, technical writing. You want to spark a debate, not make a report. Let your passion for the subject shine through.
This article was submitted by Ethan Swannack. Ethan is also one of the primary writer for Creepo and has started to become a authority on home information packs.
