Look at your landing
When marketing your product or company, it pays more as time goes by into looking into ensuring that you are visible in the search engines. Most people do this by hiring or contracting in someone to do search engine optimisation for them. Once you begin to rank in the search engines, you will begin to get traffic or visitors to your site. Most of your work has then been done, however it’s not over. You have to convert these visitors into paying customers, and this is where you really have to look at your landing page.
Your landing page is the one that people actually get to when they click the link. It is really important that the page they get to is as relevant as possible – preferably it is selling exactly what they were looking for when they first used the search engine to look around. Let me give you a good example. This cosmetic surgery site sells laser hair removal. Now when you search for it they appear quite high up in Google. Even better though, when you click on the laser hair removal link look where it takes you. That’s right, straight to the page that is selling laser hair removal. If it had gone to the home page, there was a chance that the short attention span of the visitor would have led them to leave before navigating through to the actual laser hair page. These people have done a good job, because the landing page is the one that the internet surfer is looking for.
I thought about providing you a bad example, but there are so many to choose from, I’m not going to. There is blog here called usage stats that talks about these things in more detail, and I would recommend it if you are interested in learning more.
Ultimately though, as long as you consider the page and look at it asking yourself the question, does this clearly sell what I want to sell, you’ll probably be able to solve half the problems straight away. It is surprising the amount of people that don’t do this.
